Good Girl Cafe & Bookstore Branding

Good Girl Cafe & Bookstore is a cheeky and community-oriented romance bookstore based just outside of Denver, Colorado founded by Meg Garcia-Jahrman. Meg intentionally wanted to create a safer space that rebelled against the many hyper-minimalist, personality-devoid coffee shops populating the area. She wanted to build a community-centered space that invites guests to linger and stay as long as they like without feeling like they’re being rushed out the door.

Good Girl Cafe & Bookstore needed a brand that invites customers into a space and experience that destigmatizes the romance genre by feeling bold, bookish, and a little mischievous.

To bring this vision to life, we developed a distinctive brand identity that positions Good Girl Cafe & Bookstore as a standout in the Denver market. Our approach emphasized the balance between playfulness and polish, incorporating custom patterns and illustrations, fun merchandise, and an sense of connection amongst genre often relegated to the fringes in big box stores.

This gives the brand a memorable personality, moving beyond predictable bookstore and cafe visuals.

Package booked: Leave Your Mark, Legacy Piece